Dry Creek Vineyard highlights transparency with new wine label
Dry Creek Vineyard, Healdsburg, Calif., released a new package for the winery's flagship varietal, Fumé Blanc. The 2019 vintage features increased transparency about the grape origins, winemaking techniques, and the family winery's viticultural philosophy, it says.
"Walking down the wine aisle today, it's hard to tell who is making the wine in the bottle, how it is made, and sometimes, even what varietals are in it," said Dry Creek Vineyard President Kim Stare Wallace in a statement. "Clever marketing has replaced authentic, transparent winemaking and the rich histories of the multigenerational wine families. Other items in the grocery store proclaim that they are all natural, low carb, free range, etc., but the wine bottles on the shelf are silent. We're bucking this trend of secretive labels, and giving our consumers an honest look at what's really inside."