Suppliers control what’s inside, outside of the package
New products features recyclable cartons, pouches
On the 1970s TV show “Schoolhouse Rock,” the jazzy, syncopated “Conjunction junction, what’s your function?” cleverly instructed kids on how words, phrases and clauses work together. Within the beverage industry, packaging suppliers also are seeking to deliver a balanced approach in terms of functional, reusable and recyclable attributes among aseptic cartons, pouches or bag-in-box (BIB) packaging.
Reducing a product’s carbon footprint is key. As today’s active consumers continue to seek better-for-you, clean-label beverage options, they want what the product is in to be as important as what’s inside the package.