New report shows national reduction in beverage calorie consumption
Independent analysis marks third consecutive year of notable calorie declines
Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.
In 2014, the Washington, D.C.-based American Beverage Association (ABA), The Coca-Cola Co., PepsiCo, Keurig Dr Pepper (formerly Dr Pepper Snapple Group) and Healthier Generation announced the Beverage Calories Initiative (BCI), a commitment to reduce per-capita consumption of beverage calories by 20 percent nationally by 2025.