RTD teas to feature icon that directs to registration-status webpage
Peace Tea, a brand of Atlanta-based The Coca-Cola Co., is encouraging its fan base to “Speak Your Peace” in the upcoming election through a partnership with Vote.org.
“Peace Tea believes in paying it forward, and in the power of kindness and doing the right thing for those around you,” said Danielle Fisher, director of refreshment tea brands for Coca-Cola North America, in a statement. “In the context of this election, which is taking place in what has been such a monumental year, we believe in bringing young people together in a peaceful way to use the power and influence of their voices, individually and collectively. This partnership with Vote.org is a great way to drive political engagement in a nonpartisan way.”