The phrase “no pressure, no diamond” highlights the extreme conditions that coal undergoes in order to evolve into a diamond. For Ricky Miller III, that phrase took on both figurative and literal meaning when he created his company, Carbonadi Vodka, Irvine, Calif.
Founded on Miller’s “burning desire to elevate the vodka category around the world,” the entrepreneur set out to create a luxury vodka brand that glides across the tongue.