In the 1989 Disney musical “The Little Mermaid,” Sebastian the crustacean looks to convince the feisty mermaid Ariel that everything is better “Under the sea, darling it's better, down where it's wetter, take it from me.” When it comes to the beverage market, few other categories are doing better than the bottled water category.
The COVID-19 pandemic and the resulting stockpiling of bottled water also has positively impacted category performance and accelerated growth, says Gary Hemphill, managing director of research for New York-based Beverage Marketing Corporation (BMC).