Non-alcohol innovation developed in partnership with L.A. Libations
As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division. The brand will launch this month with the support of L.A. Libations, a Los Angeles-based next-generation beverage incubator in which Molson Coors owns a minority stake.
HUZZAH is a full-flavored seltzer with added probiotics to help support a healthy gut. The shelf-stable beverage contains 3 grams or less of sugar and 15 calories or less in each 12-ounce can. HUZZAH will launch online and at select retailers in SoCal this month in three flavors: Strawberry & Hibiscus, Juicy Pear and Raspberry & Lemon.