Jones Soda Co., Seattle, is putting voter registration tools into customers’ hands with voting-themed labels featuring QR codes taking citizens directly to a registration site.

Powered by a registration tool operated by the nonprofit and non-partisan Voter Participation Center (VPC), the soda bottles allow eligible citizens to register to vote, check their current registration status, and find information on voting guidelines and state registration deadlines from their smartphones — all while knocking back a bottle of Jones Cream Soda.