Heineken releases unique bottle designs this holiday season
Packaging release complements $1M sweepstakes
For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.
Using innovative technology that incorporates a smart algorithm and high-speed digital printing, each bottle will have millions of different, festive patterns, ensuring no two bottles are alike. To complement the packaging, Heineken will offer beer drinkers the chance to win $1 million in an integrated off- and on-premise promotion launching Oct. 15.