Sports nutrition brands face three primary product development challenges: 1) selecting ingredients that effectively enhance athletes’ performance and recovery 2) offering distinctive, compelling products that stand out among an over-abundance of choices and 3) delivering a delicious, satisfying experience that will inspire repeat purchase. Success in this category depends not only on understanding how trending ingredients meet consumers’ needs but also on overcoming the problems those ingredients present in formulation.

Download Virginia Dare’s newest white paper to learn the “must-have” ingredients for performance nutrition applications, along with solutions to the challenges of each in flavor and formulation.


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