Dos Equis new packaging blends Mexican heritage with progressive fusion of cultures
New bottles, cans will rollout throughout fall
Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.
The new design is modern and incorporates its Mexican heritage with a progressive fusion of cultures, the company says. It puts increased focus on the brand’s iconic colors and XX symbol. The new cues aim to augment standout, modernity, and the brand’s premium positioning. Shoppers can find the new Dos Equis Lager bottles in stores beginning September 2020, followed by Lager cans in October and Ambar Especial bottles in November.