In Walt Disney’s 1937 animated classic “Snow White and the Seven Dwarfs,” the dwarfs sing “Heigh-ho, Heigh-ho, it’s home from work we go,” as they whistle a happy tune en route from the diamond mine. Like the Seven Dwarfs, labeling equipment suppliers are working hard to find that “diamond in the rough” — fast, flexible and thinner labeling solutions to bolster brand performance and increase recyclability.
Experts note that the COVID-19 pandemic has increased market demand for companies that are adding SKUs to their production and even packaging and labeling specially made hand sanitizer bottles to support COVID-19 efforts and shortages, says Brook Hollo, product manager for labeling and inspection technology at Krones USA, Franklin, Wis.