As the demand for healthier drink options increases, beverage brands are turning to innovative sweetener solutions to deliver the low- and no-sugar beverages that consumers are seeking. Whether naturally derived or otherwise, substitutions for nutritive sweeteners are dominating the beverage space.
An OutsideVoice Sweetening Study by Archer Daniels Midland (ADM), Chicago, showed that 67 percent of consumers are either somewhat or very concerned about sugars and sweeteners, and 39 percent indicated that reduced sugar is important to them when it comes to convenience food, drinks and snacks.