With usage across a variety of categories, botanicals are making a splash in today’s beverage market. Both for functional benefits and flavorful properties, botanical applications are on the rise, meeting consumers’ demand for healthier, unique, premium options when it comes to beverages’ taste and wellness traits.
“Consumers are looking for beverages that not only taste great but provide added functionality,” says Amanda Wolff, marketing manager for Beloit, Wis.-based Kerry North America. “We see everything from kombucha for gut health, to protein waters, and spirits with botanicals leveraging the ‘health halo’ trend.”