Liqueur brand develops Friendsgiving Kit around seasonal offering
Baileys Irish Cream Liqueur, a brand of New York-based Diageo North America, launched a new limited-edition variety: Apple Pie.
An indulgent take on the classic autumn treat, Baileys Apple Pie is perfect for Friendsgiving in August, the company says. Holidays such as Friendsgiving aren't necessarily tied to a month or even a season, they're a mentality that bring with them a sense of familiarity, togetherness and the excitement to uphold traditions with friends, family and loves ones – even when virtual, it adds.