New study reveals impact of pandemic on craft distillers
41% of sales evaporated, valued at $700 million is lost revenue
A new study on the impact of the COVID-19 pandemic on craft distillers reveals that 41 percent of their sales evaporated — worth more than $700 million — and 31 percent of their employees have been furloughed. A significant portion of these losses was attributed to the shutdown of on-site sales from tasting rooms and other on-premise sales.
The study, conducted by the Distilled Spirits Council of the United States (DISCUS), Washington, D.C., was based on data from a June 2020 survey by the American Distilling Institute, a trade association for craft distillers.