When the pandemic first hit and movie theaters shut down across the United States, various studios announced that anticipated releases were moving to a video on-demand (VOD) platform. As such, Universal Pictures opted to release “Trolls World Tour” through this platform, resulting in approximately $100 million in revenue for the first three weeks, according to a Forbes article from April 28. With analysts touting the acceptance of VOD by consumers, the future of movie viewing has likely entered a new “normal.”
Much like the shifts seen with movie consumption, the U.S. coffee market is adjusting to an increased work-from-home culture and a reduction of foodservice selections to supply consumers with their cup of Joe.