Seattle-based Jones Soda Co. turned its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.
Debuting in early July with a separate six-bottle series for the United States and Canada, the new labels conveyed “the spirit of resilience that has emerged during the coronavirus crisis,” the company said in a statement. Consumer-submitted photographs featured on the labels include a rainbow mural thanking essential workers, chalk art proclaiming that “We’re All In This Together,” and landmarks like Seattle’s Space Needle and Toronto’s CN Tower beaming messages of solidarity through banners and night-lighting.