Ste. Michelle Wine launches H3 as stand-alone brand
Wine brand adds Rose varietal to portfolio
Ste. Michelle Wine Estates, Paterson, Wash., announced that its well-known H3 tier of wines from Columbia Crest would transition into a stand-alone H3 brand.
Named for the Horse Heaven Hills AVA where the wines hail from, H3 wines were an immediate success when they were originally launched by Columbia Crest in 2008. H3 wines were the first wines sourced from the Horse Heaven Hills AVA, it says.