‘Crash the Couch’ will support Sweet Relief COVID-19 Musicians Fund
Jack Daniel’s, a brand of Brown-Forman Corp., Louisville, Ky., is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming Aug. 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.
Jack Daniel’s first-ever virtual music festival, “Crash the Couch,” will be presented free via YouTube and available to stream on mobile devices and computers. The two-day event aims to bring back much needed entertainment and help promote rising artists in lieu of live concerts and summer festivals, the company says. “Crash the Couch” will raise donations for the Sweet Relief COVID-19 Musicians Fund, providing financial assistance to career musicians and music industry workers who have been unable to work amid pandemic-related restrictions.