With a wide array of offerings at discounted prices, club stores can support a variety of consumer states of need. In a pandemic climate where consumers have been compelled to buy in bulk, club stores have reaped the benefits. However, as eCommerce becomes a bigger rival, club stores might need to hone in on omni-channel offerings to ensure the channel’s ongoing vitality.
“Online delivery options have been beneficial for club members, further boosting sales,” says Ashwini Shetty, research associate for food and beverage domain at London-based Future Market Insights (FMI). “Government lockdown measures have prompted consumers to stock up in bulk at club stores.”