Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas; and Polar Beverages, Worchester, Mass., jointly announced a long-term franchise agreement that will provide national distribution to Polar Seltzer sparkling seltzer waters, including Polar Seltzer'ade and SeltzerJR, across all channels through KDP's direct-store-delivery (DSD) and manufacturing network.
Family owned and operated since 1882, Polar Seltzer is the third largest branded flavored sparkling water in the U.S., despite availability in less than 35 percent of the country, the company says, citing IRI multi-outlet and convenience channel data for the unsweetened flavored carbonated water segment for the 13 weeks ending June 28.