The proverb “an apple a day keeps the doctor away” is no stranger to doctor’s offices and classrooms throughout the country. Although current global health conditions have placed a greater focus on immunity-boosting food and beverages, experts note that many consumers already were taking a greater interest in their health and wellness.
“Prior to COVID-19, the cold and flu season is the obvious driver of immune health market success — back to school has always been the ‘make or break’ time for immune focused food, beverage and supplements,” says Michael Bush, chief executive officer for Prenexus Health, Gilbert, Ariz. “Polls show moms are the key buyers of immune products during this time. Healthy kids allow for parents to work without the need to call off due to sick kids.”