No app, account needed to use mobile technology, company says
As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.
“All Coca-Cola beverage dispensers are safe with recommended care and cleaning,” said Chris Hellmann, Coca-Cola Freestyle vice president and general manager, in a statement. “But in these uncertain times, Coca-Cola is providing consumers a new option — a touchless fountain experience. It has been exciting to see our team continue to innovate — mostly from home — to meet the evolving needs of customers and consumers. Our partners are doing everything they can to maintain a safe and hygienic dining environment, and we’re doing all we can to provide options for their guests to continue to pour the beverages they want on a platform they love.”