In the spirit of “going out” while staying in, St. Germain implemented a Stay Home Drive-In Movie Club. The club featured an online movie broadcast, a featured snack and a do-it-yourself cocktail recipe.
Fans were able to sign up for one of the virtual events, vote for their movie choice and receive an Instacart shipment with supplies to help make the featured snack, along with a $5 off Drizly discount to help make the featured cocktail. Then, come movie time, fans were able to lounge at the computer with their drinks and snacks, and log on to watch the movie.