If you’re going to play in Texas, you gotta have a fiddle in the band. That lead guitar is hot, but not for Louisiana man,” is the 1982 Grammy award-winning country-rock anthem from Alabama. In the world of packaging materials, it’s clear that secondary packaging is no longer “playing second fiddle” as it enhances a brand’s marketing and sustainability efforts.
Bret Arnone, vice president of beverage commercial operations for Atlanta-based Graphic Packaging International (GPI), is finding that consumers and beverage producers are looking to reduce the use of plastic and to find materials made from renewable resources that are easily recyclable.