2020 State of the Beverage Industry: Consumer preference grows wine, spirits categories
Taste, convenience and pandemic impact alcohol sales
Swings and shifts impacting the wine and spirits categories are ongoing, with recent trends influenced by preference, packaging, taste and technology. A triple-digit surge in sales off-premise due to the COVID-19 pandemic also is helping to bolster wine and spirits.
Pune, Maharashtra, India-based Global Market Insights (GMI) Research Content Developer Saloni Walimbe said wine consumption in the United States stood at 966.09 million gallons in 2018.