Henry Ford is known to have said: “Coming together is a beginning. Keeping together is progress. Working together is success.” The inspirational quote often is circulated among team-building exercises but the same sentiment could be said for the dairy and dairy alternatives market as the two have commonly been viewed as rivals versus comrades.

“Regardless of the growth or decline seen in dollar sales, both dairy and non-dairy milks are being confronted by stagnant purchasing patterns,” stated Mintel in its October 2019 report titled “Milk And Non-Dairy Milk – US.” “Indeed, 63 percent of dairy milk consumers and 52 percent of non-dairy milk consumers are purchasing the same amount of milk now as they were one year ago. These habitual buying patterns could prove challenging for sales in the future, as consumers are not motivated to change their shopping behavior, be it positive or negative.”