2020 State of the Beverage Industry: Carbonated soft drinks sees value sales up
Coronavirus stockpiling drove sale surges in March
In George Harrison’s song “It’s What You Value,” the rock legend harmonizes, “But I’ve found it’s all up to what you value down to where you are, it all swings on the pain you’ve gone through getting where you are.” The upbeat tune focuses on the different values that people place on actions and the costs associated with those actions to get to where they want to be. For the carbonated soft drink (CSD) market, the new values rest with value sales.
In Beverage Industry’s April issue, Aga Jarzabek, research analyst for Chicago-based Euromonitor International, noted how the CSD market has been challenged by volume declines.