When analyzing the U.S. coffee market, data shows that the growth of the caffeine-inducing beverage category is largely being driven by single-serve, ready-to-drink (RTD) and single-cup coffee. Nevertheless, ground coffee remains ahead of RTD when it comes to sales, at least for now.
“The $15.1 billion coffee category is projected to grow respectably through 2024 at 22.7 percent to reach an $18.5 billion market, which amounts to a 4.2 percent compound annual growth rate,” said Jill Failla, foodservice analyst with Chicago-based Mintel, in Beverage Industry’s September 2019 issue. “Right now, it’s primarily RTD coffee, with the help of single-cup coffee, driving the segment’s growth, while roasted coffee and instant coffee are losing share.”