2020 State of the Beverage Industry: Recent shifts in shopping patterns lift beer market
Flavored malt beverage segment driven by hard seltzers
One interpretation of alternative rock band 311’s hit single “All Mixed Up” is that it highlights the cognitive dissonance that people can feel when achieving the stardom they had long strived to achieve. Prior to consumer stockpiling as a result of the coronavirus pandemic, one might have described the U.S. beer market’s performance as “all mixed up.”
In Beverage Industry’s March issue, data from Chicago-based Information Resources Inc. (IRI) showed single-digit case sale declines for the domestic beer and hard cider segments, steady single-digit growth for imported beer and double-digit growth for non-alcohol beers and flavored malt beverages (FMBs).