2020 State of the Beverage Industry: All bottled water segments see growth
Still water sees highest growth, sparkling follows close behind
As health awareness continues to expand among consumers, so does sales for beverage options that fit the bill. Bottled water maintains a steady growth pace, ranking at the top of beverage sales by volume in the United States, said Gary Hemphill, managing director of research at New York-based Beverage Marketing Corporation (BMC), in Beverage Industry’s October 2019 issue.
Total bottled water reached sales of $18.1 billion for the 52 weeks ending May 17, seeing 5.7 percent growth over the year prior, and accounting for 8.4 billion units sold, according to data from Chicago-based Information Resources Inc. (IRI). Still water accounted for 5.2 billion of those units, while seltzer/sparkling water accounted for 1.8 billion units, and jug/bulk still water accounted for 1.3 billion units.