Jones Soda spreads positivity with limited-edition labels
‘Message of Hope’ labels features inspiration images submitted by consumers
Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.
Debuting in early July with a separate six-bottle series for both the United States and Canada, the new labels convey the spirit of resilience that has emerged during the coronavirus crisis. Photographs capturing that spirit range from a rainbow mural thanking essential workers to chalk art proclaiming that “We’re All In This Together” and landmarks like Seattle’s Space Needle and Toronto’s CN Tower beaming messages of solidarity through banners and night lighting.