Profits from limited-edition packaging benefit LGBTIA
SodaStream, a part of PepsiCo, Purchase, N.Y., is releasing a limited-edition For the Love of Tomorrow kit featuring rainbow reusable items as a way to honor Pride Month this June during COVID-19.
When purchasing this kit, consumers will give back twice. First when 100 percent of the profits are donated to The International Lesbian, Gay, Bisexual, Trans and Intersex Association, a worldwide federation of more than 1,600 organizations from more than 150 countries and territories campaigning for lesbian, gay, bisexual, trans and intersex human rights. They give back a second time to the planet as by going reusable they will avoid single-use plastic waste.