Frozen juice market sees growth beyond pandemic buying
Old Orchard Brands offers 40 frozen juice concentrates
Old Orchard Brands, Sparta, Mich., reports seeing a renewed consumer interest in the frozen juice category, which has experienced triple-digit sales growth amid COVID-19 pandemic buying, according to data from Information Resources Inc. (IRI), Chicago. This information indicates consumers in the U.S. are buying frozen juices at the highest rate seen in years.
The reversal of trends marks a major change in buying habits, contradicting what the category has seen during the past two decades of steady declines. As states reopen and shopping behavior patterns continue to shift, sustained double-digit sales increases in frozen juice concentrates suggest longer-term stabilization and revitalization of the category, the company says.