In the 2008 holiday special “A Miser Brothers Christmas,” Tinsel, the lead elf, designs a Super Sleigh to help Santa Claus with his big flight. However, this capital expenditure has not been smooth sailing as an outside force looks to sabotage Santa’s holiday ride. Although beverage operations do not have to worry about mythical creatures when planning their capital expenditures, a lot of work goes into making sure the process is a rousing success.
Prior to the coronavirus pandemic, the beverage market had seen a lot of mergers and acquisitions among beverage wholesalers as well as continuous SKU-proliferation from beverage manufacturers. Because of these trends, many operations have felt the “growing pains” that have accompanied these trends and are turning to new facility builds to ease the “pain.”