Beverage company adds Bang Energy drinks to distribution network
Purchase, N.Y.-based PepsiCo and Vital Pharmaceuticals Inc. (VPX), Weston, Fla., the manufacturer of Bang Energy drinks, announced that they have entered into an exclusive alliance for PepsiCo to distribute the portfolio of Bang Energy beverages in the United States. This alliance is effective immediately and is set to significantly increase distribution of the Bang beverage lineup, it says.
"The combined power of our two organizations will be a meteoric partnership – one for the beverage history books," said Bang Energy Chief Executive Officer (CEO) Jack Owoc in a statement. "Bang is committed to serving zero-calorie, highly effective innovation and exceeding our consumers' expectations. When it comes to the category, we have invented the future by reinventing the game."