The arrival of spring also means the return of various birds. American white pelicans will spend their winter along the Gulf of Mexico, according to the Boreal Songbird Initiative. But as temperatures begin to climb, American white pelicans will begin their migration path up north. Often stopping in lakes in Northern Illinois for a brief rest, the large birds embark to their final destinations in Wyoming and Canada for spring breeding season. Although not as systematic as American white pelicans, American shoppers are undergoing their own migration.
Diversification of the retail market has resulted in consumers dividing their shopping dollars across more specialized channels. Beyond acceptance of specialty brick-and-mortar stores, an increasing number of American shoppers also are embracing an amalgamated approach of in-person and digital shopping.