With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.
Global Market Insight (GMI), Selbyville, Del., states one of the largest trends impacting packaging design is sustainability, stimulating the demand for lower-carbon-footprint recyclable glass bottles and has prompted manufacturers to adopt coatings and glass-processing technology that improves glass bottles’ frangibility.