Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement.
By 2024, AI in the food and beverage market is expected to exceed a compound annual growth rate (CAGR) of 65.3 percent, with image recognition (IR) paving the way. By 2025, the IR market will reach
$622 million globally.1 “The greatest impact this technology will have on the beverage industry is its power to change human behavior for the better,” says Laura Sellers, executive vice president of product and engineering at GoSpotCheck. “With IR, people will have more opportunities to take action that truly matters.”