As consumers focus on nutrition increases, the beverage market is booming with functional beverages that address sports recovery, and bone and joint health. Additionally, as manufacturers release innovative ingredients optimized for product efficacy and absorption that cater to this consumer demand, market research firms project more growth is on the way. 

Hyderabad, India-based Mordor Intelligence’s report titled “United States Recovery Drinks Market Trends and Forecasts (2020 - 2025)” states that the global recovery drinks market is expected to register a compound annual growth rate (CAGR) of 6.2 percent between 2018 and 2023.