With the desire for “instant gratification” prevalent throughout the United States and beyond, eCommerce is giving shoppers exactly what they want. In need of groceries? Submit an order with a grocery delivery service and have them at your door in as little as an hour. Waiting for a package? Check your email for a tracking link that tells you exactly where it is and when it will be delivered. As a result, customer expectations are higher than ever — both for end consumers as well as the retailers that supply them.
Just-in-time delivery is one of the biggest trends in beverage distribution, says Doug Eden, president of IntelliShift, a division of VTS, Commack, N.Y.