Van Gogh Vodka Releases Special Edition Bottle for International Women’s Day
New #GoghGirl campaign celebrates the empowerment of women everywhere
In celebration of women and the strength they embody, Van Gogh Vodka has released a new female empowerment campaign: #GoghGirl. The company teamed up with artist Kate Worum to design its first limited-edition custom label for its signature 80-proof vodka. Based on the brand’s namesake artist, Worum’s design is an homage to Oleanders by Vincent Van Gogh.
The bottle also features the hashtag #GoghGirl on the bottle, which is meant to show support and encouragement to women. Van Gogh Vodka stated that it is committed to its strong female consumer base and wanted to pay homage to women everywhere by partnering with a female artist and bartender for the campaign. In addition, it is donating $1 for each bottle sold of this limited-edition offering to ArtTable, an organization dedicated to advancing the leadership of women in the visual arts.