My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc. However, one area in which I remain an online purchasing novice has been alcohol. A recent study conducted by ZX Ventures, Anheuser-Busch’s North America eCommerce team, shows that online grocery shopping will continue to increase, and beer is well-positioned to take advantage of this growth.
Data from Statista suggests that online grocery shopping is expected to more than double between 2019 and 2023. To see what consumers’ appetites are for online purchasing and beer, ZX Ventures surveyed consumers around the United States and United Kingdom.