Approximately 63 percent of Americans drink coffee, according to the 2019 National Coffee Data Trends. Although coffee exports are decreasing globally, coffee as a distinctive, aromatic ingredient in food and beverages is expanding. Beyond flavor and aroma, attributes like coffee’s purported anti-inflammatory polyphenols are helping to drive product innovations across multiple categories, experts note.
According to London-based Future Market Insights’ (FMI) “Bean Ingredients Market: Global Industry Analysis 2012-2016 and Opportunity Assessment; 2017-2027” report, coffee consumption for its health benefits is decades in the making. Green coffee beans as a functional ingredient have been studied more recently in response to demand for more natural, healthy products. Additionally, coffee ingredient manufacturers are applying natural, raw coffee bean ingredients beyond traditional caffeinated beverages and energy drinks.