No.3 London Dry Gin unveiled a new package, accompanied by an integrated new brand platform titled The Art of Perfection. In conjunction with The Art of Perfection campaign, which will headline all digital and on- and off-premise trade marketing, the new package aims to bring the artisan brand’s attention to detail to the forefront, the company says. Designed by Stranger & Stranger, the updated No.3 package debuts an elevated, contemporary feel, while maintaining the brand’s trademark key as a defining embellishment molded into the glass, it says.
“On the world stage, No.3 Gin has consistently proven the staying power of a classic, premium London Dry Gin that expertly achieves complexity through simplicity,” said Morgan Robbat, chief marketing officer for Hotaling & Co., in a statement. “As the gin category continues to proliferate here in the U.S., we are laser-focused on ensuring that No.3’s integrity translates on the backbar and retail shelf just as much as it does when sipped in a classic Dry Martini.