William Shakespeare’s classic comedy “The Taming of the Shrew” still is part of the required reading list for various high school English students. Originally written in the 16th Century, the play has been adapted by many in the entertainment industry including the musical “Kiss Me, Kate” and the romantic comedy film “10 Things I Hate About You.” However, performance art is not the only classic that has been reinvented over time.
In the beverage market, developers are turning to emerging processing methods to stand out from competitors. One of those recent trends has been the proliferation of cold-brew processing for ready-to-drink (RTD) tea and coffee. In fact, a September 2019 Insights from New York-based Nielsen titled “How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market,” reports that 158 new RTD coffees had launched in the past year. Of those, 89 were new cold-brew coffees, based on Nielsen Innovation Measurement data.