Suppliers offer holistic approach to cognitive health
Clean-label trends, clinical studies elevate brain health ingredients
National Geographic kicked off 2020 with a new iteration of its TV show “Brain Games.” With host Keegan-Michael Key, mentalist Lior Suchard and field correspondent and neuroscientist Cara Santa Maria, the reimagined season challenges A-list celebrities to exercise their brain power. Although the average consumer will not see their own cognitive skills put to the test on cable TV, consumers across every age demographic are noticing the increasing importance of brain health.
“A few years ago, the cognitive health market was dominated by anti-aging supplements marketed toward a select group of consumers,” says Andrew Wheeler, vice president of corporate marketing for FutureCeuticals, Momence, Ill. “Now, people from every stage of life are interested in products with cognitive benefits. And, according to Mintel, each segment has unique needs and goals defined by the demands they face.”