PepsiCo recently launched “PepCoin,” a rewards program offering cash-back for consumers purchasing specially marked PepsiCo beverages and Frito-Lay snacks to prompt in-store bundling and reward loyalty.
To earn, consumers create a free account on PepCoin.com, link their PayPal or Venmo account, then purchase PepsiCo and Frito-Lay products marked with the PepCoin logo. Users then scan/enter the code on the bag or cap at pepcoin.com within 48 hours of purchase to earn up to 10 percent back, PepsiCo says. Once the balance reaches $2, money is transferred to the linked Venmo or PayPal account.