Shrink and stretch labels enhance brand messaging, safety
Shrink films protect ingredient efficacy and provide longer shelf life
A staple for creative pre-teens, Shrinky Dinks are pre-printed clear sheets of polystyrene that are colored, then baked-to-shrink in an oven before being transformed into creative jewelry, ornaments and figurines. Utilizing a similar functional concept, shrink and stretch labels are “transforming” the packaging materials market as beverage-makers look for safe, sustainable and colorful wraparound labeling solutions that help products pop on store shelves.
Experts note that various trends are facilitating an increase in usage of stretch and shrink labels, including proliferation of functional beverages, sugar reductions, natural ingredients as well as ingredient transparency.